Growing your brand through expert content marketing
Eoin Stynes currently manages the content marketing strategy & output at one of Ireland’s largest fintechs.
Linked Finance
2023 – Current
Linked Finance is Ireland’s leading alternative SME lender.
As the Content Marketing Manager, I am responsible for all marketing activities for the company’s B2B audience. This includes all content creation, strategies, scheduling, and publishing for email, social, PPC, radio, and PR campaigns.
Much of my time is also spent marketing the company for investment to high net worth, retail, and institutional investors to deliver funds to our SME customers.
Capsule Social
2022 - 2023
Capsule Social was a start-up formed to create decentralised Web 3.0 social and publishing platforms.
As Marketing Manager, I led the company’s go-to-market marketing strategies and content offerings for all marketing channels for our flagship product, Blogchain. This covered all email, social, public relations, and paid social campaigns.
Previously
Agency roles made up my early marketing career within digital marketing and advertising agencies. Notably, I worked as part of the digital media team at Havas Media specialising in organic marketing and SEO as the SEO Manager. Here I managed clients ranging from an international pharmaceutical company to a national airport. In Webbiz, I was the lead SEO Specialist and focused my work on optimising client websites to perform highly across all organic marketing metrics. My clients in this role covered every industry from health and fitness to e-commerce, cryptocurrency and currency traders.
Before entering the marketing world, I earned a BA in English and Geography from UCD followed by an MA in Journalism from DIT.
In the years between university and entering the marketing realm, I worked as an English and Geography teacher in a secondary school in Dublin where I was also the Head Coach for the school’s junior rugby team.
This facilitated my love of travel, giving me plenty of time to experience different careers in different countries in my downtime and led me to become the Centre Manager for two different international language schools based in Edinburgh during the summer months.